Putting Your Logo and Brand Into a Whiteboard Video
Adding the logo takes one click. Making the film feel like your business takes five minutes of thought.
Your logo is one of the four choices you make before a video renders: switch it on, and it appears in the finished film. That is the easy part. What makes a film recognisably yours is everything around it — the words you use for your own product, the way you describe your customer, the promise you end on. This page covers both: the steps to include the logo, and a short checklist for the rest.
Free to write and rewrite. Credits are only used when you generate.
The short answer
Turn the logo on in the video settings before you press create, and it is drawn into the finished film. A clean file with plenty of contrast works best. If you are making videos for a client rather than yourself, use their logo and their words for their product, and keep your own branding for the email you send it in.
Adding your logo, step by step
It sits with the other three choices, so you only pass through one screen.
- Write or paste your idea and edit the script until it reads right
- Open the video settings, where orientation, voice and length live
- Switch the logo on and upload the file if you have not already
- Press create; the finished film arrives in your library about ten minutes later
Which logo file to use
A logo that reads clearly at a glance survives the drawing style far better than a detailed one. If you have more than one version, pick the simplest.
| Use this | Rather than | Why |
|---|---|---|
| A clean, high-resolution file | A screenshot pulled off your website | Screenshots carry background colour and soft edges |
| The simple mark or wordmark | The version with a tagline in small type | Small type is unreadable at video size, especially in portrait |
| Strong contrast against a light background | Pale grey on white, or white on white | The film is drawn on a light surface |
| The client's logo, for client work | Your own agency logo on their film | The video belongs in their world, not yours |
The five-minute brand checklist
A logo alone does not make a film feel like your business. These five things do more work, and they all live in the script you can edit before rendering.
- Use your own name for your own product, every time it appears
- Describe your customer the way you describe them in person, not as a persona
- Keep one promise, in your words, and repeat it at the end
- Use your real prices and terms, not rounded-off approximations
- Finish with the action you actually want: call, book, order, reply
Real company logos in the story
Scripts often mention other businesses — the tools you integrate with, the brands your customer already uses, the platforms you compare against. Where a named company is recognised, its real logo can be resolved and used in the film so the scene matches what the viewer expects, rather than a generic box. Keep references accurate and relevant to the point being made.
Changing the branding on a finished film
If the logo was left off, or the wrong version went in, open the video and choose to make changes. You can swap the logo, add your own pictures with a note about where each belongs, adjust the script, length, voice and orientation, then remake it. It saves as a brand new video in your library and the credit cost is shown before you confirm.
What it costs
Adding a logo costs nothing extra. Cost follows length only: 100 credits is one minute of finished video, so 30 seconds is 50 credits, a minute is 100 and two minutes is 200. New accounts start with 100 welcome credits that never expire. Credit pack and plan prices are on the pricing page.
Next step
Have your logo file to hand, write the idea below, and switch the logo on in the settings before you create.
Start your explainer
Free to write and rewrite. Credits are only used when you generate.
Common questions
- How do I add my logo to a video?
- Switch the logo on in the video settings before you press create, and upload the file. It is drawn into the finished film.
- Does adding a logo cost extra?
- No. Cost depends only on length: 100 credits for one minute of finished video.
- What kind of logo file works best?
- A clean, high-resolution file with good contrast and no tagline in small type. Simple marks read best at video size.
- Can I add the logo after the video is finished?
- Yes. Open it, choose to make changes, switch the logo on and remake it. It saves as a new video and the credit cost is shown first.