The structure of an explainer that converts
Strong explainers follow a proven arc. Open with the viewer's problem in their own words. Introduce the solution simply. Show how it works in two or three steps. Add proof — a result, a number, a customer. Finish with one clear call to action. AutoScribble's script writer follows this structure by default and times each part to fit your chosen length.
- Hook: the problem, in one relatable sentence
- Solution: what you offer, without jargon
- How it works: two or three drawn steps
- Proof: results, awards or customer stories
- Call to action: book, call, buy or visit
Explainers from your website, automatically
If you already have a website, you already have the material for an explainer. Paste your address and AutoScribble reads your homepage plus up to eight relevant pages — services, about, case studies and contact — and writes a script in your own first-person voice: "we", "our" and "us", never "this company's product pages say". It also picks up your brand colours if you have not set them.
You can read and edit the generated prompt and script before anything is made, and you choose the length and shape yourself.
Explainers for clients (for agencies)
Agencies use AutoScribble to produce explainers for clients at scale. Each client has their own workspace, brand and contacts. You can send the finished explainer with a personalised note, set your own price for the video and revisions, and let the client pay and download from the shared page.
Exact wording for regulated industries
Healthcare, finance and legal teams often need approved wording. Turn on exact wording and AutoScribble narrates your script word for word; visuals adapt to your words, never the other way around. If the script is too short for the chosen length, you are told before anything is charged and can choose to make it anyway.
Where explainer videos pay off
Explainers raise engagement wherever someone needs to understand before they act: landing pages, pricing pages, onboarding emails, support articles, investor decks and trade-show screens. A short portrait version works on social media, and a landscape version fits websites and presentations.
How to do it in four steps
- 1
Start with your idea or website
Type what you offer or paste your website address.
- 2
Review the explainer script
Edit the hook, steps and call to action. Lock exact wording if needed.
- 3
Apply your brand
Colours drive the drawing and your logo is sketched in once.
- 4
Produce and publish
Download the MP4, embed it on your site or send it to a client.
Ways to get an explainer video
| Option | Typical cost | Typical time | Changes later |
|---|---|---|---|
| Animation studio | Thousands of pounds per minute | 3–8 weeks | Paid revisions |
| Freelancer | Hundreds to thousands | 1–3 weeks | Limited revisions |
| DIY editing software | Subscription plus your time | Days | Manual rework |
| AutoScribble app | 100 credits per finished minute | About 10 minutes | Edit and remake any time |





