SaaS explainer video
Explain the software without a screen recording nobody finishes.
Software is hard to show and easy to describe badly. A SaaS explainer replaces the ten-minute screen recording with a short narrated animation that says what the product is for, what it removes from someone's week and what happens next. In AutoScribble you write a brief, edit the drafted narration for free, choose shape, voice and length, and generate. The result is a private MP4 for your site, your onboarding emails or your sales calls.
Free to write and rewrite. Credits are only used when you generate.
Why screen recordings underperform
A recording shows the interface, which only means something to people who already understand the problem. Someone deciding whether to care needs the idea first: what goes wrong today, and what the software changes.
Use an animation to explain the idea and keep the recording for the moment the buyer wants detail.
The brief that produces a good SaaS script
Name the role, the current workaround and the outcome. Feature lists produce flat narration.
- The role: 'an ops manager at a 40-person agency'
- The workaround: 'a shared spreadsheet nobody trusts by Wednesday'
- The change: 'one board everyone updates as work moves'
- The action: 'book a demo' or 'start a free trial'
One video per job to be done
Most SaaS products serve several jobs, and a single video that covers all of them convinces nobody. Make a short explainer for each job instead.
Onboarding is where it pays back
Support load is concentrated in the first week of a subscription. A two-minute explainer attached to the welcome email answers the same questions your team answers by hand.
Because the file is a plain MP4 and a private link, you can put it in email, in the product, or in a help centre article without any hosting work.
Cost and iteration
Rendering is paid in credits — 50 for thirty seconds, 100 for a minute, 200 for two minutes — with 100 welcome credits on a new account. Everything before rendering is free, so writing three different angles costs nothing.
When positioning changes, open the video, choose make changes, edit the words and order a new version; the credit cost is shown before you confirm.
Sharing with the team and with prospects
Download the MP4 in one click, send an expiring private link, email it to a saved list of recipients, or generate a caption ready for X, Facebook, LinkedIn or YouTube Shorts.
Create Video
Free to write and rewrite. Credits are only used when you generate.
Common questions
- Should a SaaS explainer show the interface?
- Explain the idea in the video and keep interface detail for a demo or a screen recording. The explainer earns the attention that makes the detail worth watching.
- How long should it be?
- Sixty seconds for the main product video. Use thirty seconds for a single feature and two minutes for onboarding.
- Can I make one for each customer segment?
- Yes, and it usually works better than one general video. Change the role and the problem in the brief and generate again.
- Can I update the video when the product changes?
- Yes. Use make changes on the finished video, edit the narration and order a new version, which is saved alongside the original.