Choosing the Voice for Your Explainer
Four narration voices, and a way to write so any of them sounds natural.
You choose the narration voice before the video renders: two female voices and two male voices, one warmer and one more formal in each pair. Pick the warm ones for customer-facing videos and social, the professional ones for training, policy and anything a manager will watch. The voice matters less than the writing, though — short sentences and plain words make every voice sound natural, and long clauses make all four sound flat.
Free to write and rewrite. Credits are only used when you generate.
The short answer
Match the voice to the room the video will be watched in, not to your own taste. A warm voice suits a customer who is deciding whether to trust you. A measured, professional voice suits a colleague being told how something works. If you genuinely cannot decide, the warm female voice is the safest default for anything customer-facing, because it reads well in a phone feed where people are half-listening.
The four voices
These are the voices available today, exactly as they appear when you create a video.
| Voice | Character | Suits |
|---|---|---|
| Female voice 1 | Warm and friendly | Customer-facing explainers, social shorts, small business marketing |
| Female voice 2 | Clear and professional | Training, onboarding, policy explanations, healthcare and education |
| Male voice 1 | Warm and steady | Storytelling, case studies, anything that needs to feel unhurried |
| Male voice 2 | Confident and professional | Pitches, product demos, internal briefings, technical explanations |
Write for the ear, not the page
Most narration that sounds robotic is not the voice, it is the sentence. Writing that reads well on a page often reads badly out loud, because the eye can go back and the ear cannot. These changes make the biggest difference.
- Keep sentences to one idea. Two short sentences always beat one long one.
- Cut clauses in the middle. Say the subject, then the verb, then stop.
- Write numbers the way you would say them: twelve pounds, not GBP 12.00.
- Spell out anything an acronym hides, the first time you use it.
- Read it aloud once. If you run out of breath, the sentence is too long.
Hearing it before you commit
The safest way to judge a voice is on a short film. Make a 30-second version of your idea, listen to it, and if the voice is not right, open the video, choose to make changes and pick another one. It saves as a new video and the credit cost is shown before you confirm — a 30-second test is 50 credits, and new accounts have 100 welcome credits to spend on exactly this kind of thing.
How it works, briefly
Voice is one of four choices, all made in the same place before you press create.
- Type or paste your idea, or upload a script
- Edit the script that comes back until it reads the way you would say it
- Pick orientation, voice, length and whether to include your logo
- Press create; rendering takes around ten minutes and an email arrives when it is ready
What it costs
The voice does not change the price. Cost follows length: 100 credits is one minute of finished video, so 30 seconds is 50 credits, a minute is 100 and two minutes is 200. Current credit pack and plan prices are on the pricing page.
Next step
Write your idea below, keep the sentences short, and pick the voice that matches the room it will be watched in.
Start your explainer
Free to write and rewrite. Credits are only used when you generate.
Common questions
- Which voice should I choose?
- Warm voices for customers and social, professional voices for training, policy and internal videos. The warm female voice is the safest default for customer-facing films.
- Can I change the voice after the video is made?
- Yes. Open the video, choose to make changes and pick a different voice. It saves as a new video and the cost is shown before you confirm.
- Does the voice affect the price?
- No. Only length affects cost: 100 credits for one minute of finished video.
- How do I stop the narration sounding flat?
- Shorten the sentences. One idea per sentence, numbers written as you would say them, and read it aloud once before you create.