Five video services your existing clients will buy
You already have the relationship. These are the five briefs that turn it into another line on the invoice.
The easiest video sale is to a client who already pays you. You know their brand, you know their customers, and you already know which questions their sales team answers twelve times a week. Each of these five services is one script away from being a deliverable.
1. The onboarding video
For any client whose customers need setting up: software, subscriptions, memberships, services with a first appointment. It replaces the welcome PDF nobody reads and cuts the support tickets that arrive in week one.
Brief: what to do first, what to do second, what to do if it goes wrong. Sixty seconds, portrait and landscape, sent in the welcome email.
2. The product or service explainer
The hero video for a landing page. This is the one clients most often already know they want, and the one they have been quoted four figures for elsewhere. Keep it to the customer''s problem, the client''s answer, and what happens next.
3. The FAQ video set
The highest-margin work in this list. Take the five questions the client''s sales team answers every day and make five 30-second videos, one per question. Sold as a set, produced in an afternoon, and useful on the site, in email replies and on social.
| Service | Length | Where it is used | Suggested price |
|---|---|---|---|
| Onboarding | 60s | Welcome email, help centre | £350 |
| Product explainer | 60-90s | Landing page, ads | £450 |
| FAQ set of five | 5 x 30s | Sales replies, site, social | £750 |
| Launch video | 60s | Announcement, press, social | £450 |
| Case-study video | 90s | Sales deck, proposals | £550 |
4. The launch video
Every client launches something: a feature, a location, a price change, a rebrand. Launches have a deadline, which means a launch video has a budget attached and a decision made quickly. Put it in the plan as a standing item rather than waiting to be asked.
5. The case-study video
Clients have written case studies nobody finishes reading. A ninety-second animated version of the same story — problem, what changed, the result — gets used in sales conversations, which makes it the easiest one to justify renewing.
How to introduce it without a pitch
Make one, unasked, for your best client. Send it with no invoice and one line asking whether they want more. It costs you under £5 and it converts far better than adding a video section to next quarter''s proposal.
Packaging it into the retainer
Fixed number, fixed price, stated turnaround. Four videos a month at £1,200 is a clean addition to most retainers and takes roughly two days of someone''s time. Unlimited video inside a fixed fee is the one structure to avoid.
Make one for an existing client
Free to write and rewrite. Credits are only used when you generate.
Common questions
- Which of the five sells fastest?
- The FAQ set. The client already knows the questions, so there is nothing to decide and the value is obvious.
- Can one script produce several formats?
- Yes. Choose portrait for social and landscape for the website; both come from the same script.
- How many videos a month can one person handle?
- Around twenty, comfortably, at roughly forty minutes each once the client''s brand is saved.
- Do these need approval from the client''s brand team?
- Upload the guidelines document in the Brand section and the video is produced against it, which is usually what the brand team is checking for.
- What should I make first?
- Whatever the client explains most often out loud. That is always the video with the clearest return.