Technology & SaaS
Whiteboard explainer videos for SaaS and technology companies
AutoScribble helps product marketers, customer success teams and technical educators explain software concepts in narrated whiteboard videos. Give it your website address, product brief or help article, edit the script it drafts, and it draws the idea — the problem, the workflow, the outcome — without needing a finished interface to film.
Who it's for: Product marketing managers, founders, customer success and onboarding teams, developer advocates and internal IT or security teams.
The communication problems we hear most
The product is abstract
APIs, data pipelines and permissions models are hard to show on screen. Buyers need the concept before the interface.
Interfaces change constantly
Screen-recorded explainers go stale with every release. A conceptual video ages much more slowly.
Onboarding tickets repeat
Customer success answers the same 'how does this fit together' questions in every kickoff call.
Security training bores people
Staff click through phishing awareness slides without taking them in.
What you can make
Homepage explainer
Sixty to ninety seconds: problem, how the product solves it, outcome. Can start from your website.
Feature launch
Why a new capability exists and who it helps, for launch emails and social posts.
Onboarding concepts
How workspaces, roles and integrations relate, before customers log in.
Sales enablement
A short video reps can send after a call to recap the value.
Security awareness
Phishing, password managers and multi-factor authentication for non-technical staff.
Technical concepts
What an API rate limit or webhook is, for help-centre articles.
From source material to finished video
- 1
Start from what exists
Use your website URL, a product one-pager or a help article. AutoScribble can research your website and draft from it.
- 2
Sharpen the story
Edit the script so it follows problem → approach → outcome, using your customers' words.
- 3
Apply your brand
Add your logo and brand colours so the sketch lines match your palette.
- 4
Pair with screen recordings
Use the sketch explainer for the 'why', then link to a screen recording for exact clicks.
Worked example
Illustrative example. Source: a product one-pager for a fictional invoice-automation tool. Audience: finance managers at small firms. Length: 75 seconds, landscape.
Sample narration
“Every month, your team copies invoice details from emails into spreadsheets, then into your accounts. It's slow, and one typo means a late payment. Ledgerly reads each invoice as it arrives, checks it against the purchase order, and sends it for approval. Your team only steps in when something doesn't match.”
Storyboard (illustrative, not a rendered video)
- Scene 1
A tired person surrounded by email envelopes and a spreadsheet.
Every month, your team copies invoice details…
- Scene 2
A typo circled in red, a calendar with an overdue stamp.
One typo means a late payment.
- Scene 3
Invoices flowing into a box labelled Ledgerly, ticking against a purchase order.
Ledgerly reads each invoice… checks it against the purchase order…
- Scene 4
Most invoices flowing through; one flagged with a question mark to the person.
Your team only steps in when something doesn't match.
Prompts you can use today
Copy a prompt, or open it straight in the create box. Replace anything in square brackets.
Homepage explainer
Write a 75-second landscape whiteboard explainer for [product] aimed at [audience]. Structure it as the problem they face today, how [product] approaches it, and the outcome. Avoid jargon, don't mention features we don't have, and end with a call to action to [start a free trial / book a demo]. Product details: [Paste one-pager]
Onboarding concept video
Create a 2-minute landscape whiteboard video explaining how [concept, e.g. workspaces, roles and permissions] fit together in our product, for new customers before their first login. Use a simple visual metaphor and draw how the parts connect. Base it only on this help article: [Paste article]
Security awareness
Make a 90-second portrait whiteboard video teaching non-technical staff how to spot a phishing email. Show three warning signs with a realistic example, what to do if they're unsure, and how to report it to [IT contact].
What AutoScribble does
- Start from a typed idea, a pasted script, a website address, or an uploaded plain-text, Markdown or RTF document
- Edit the draft title, script and scene plan freely before anything is made
- Videos from 30 seconds to 4 minutes, in landscape (16:9) or portrait (9:16)
- Narration in 15 languages with a choice of voices
- Your logo and brand colours drawn into the sketch
- Download as MP4, share a private link, or embed on your website
- 100 credits make one minute of video; new accounts get 50 welcome credits for one free 30-second video
- Android app on Google Play; on iPhone, use the website in Safari
There is no LMS, SCORM or record-system integration: you download the video and upload it where you need it. Read how it works in how AutoScribble works or get the Android app.
When sketch animation fits
- Explaining why the product exists and what problem it solves
- Abstract technical concepts
- Content that should outlast interface changes
- Awareness training for non-technical audiences
When another format is better
- Step-by-step clicks — a screen recording is more accurate
- Detailed UI tours or release notes
- Live demos for enterprise buyers
Questions from technology & saas teams
When is a sketch explainer better suited than a screen recording?
Use a sketch explainer to show why something matters and how the parts relate — concepts that stay true across releases. Use a screen recording when the viewer needs to copy exact clicks in the current interface.
Can AutoScribble build a video from our website?
Yes. Paste your website address and it researches the homepage and relevant pages to draft a script in your company's voice. You review everything before it's made.
Will it show our actual product interface?
No. The video is hand-drawn and conceptual. Link to screenshots or recordings for exact UI.
Can the video use our brand colours?
Yes. Set your brand colours and logo, and the sketch lines and highlights follow your palette.
What formats can I export?
Landscape for websites and presentations or portrait for social and mobile, downloaded as MP4 or shared by link or embed code.
Is it suitable for security awareness training?
Yes for awareness concepts. Have your security team approve the script, and pair it with your usual training platform for tracking.
Sources and further reading
Step-by-step guides
How to explain a complex SaaS product with an animated sketch video
Explain the product through the customer's problem, not its features: show the painful ‘before’, introduce one simple metaphor for how your product works, and end with the outcome. Give AutoScribble your website or one-pager, ask for 60–90 seconds in landscape, cut every feature that doesn't serve the story, and link to a screen recording for the detail.
Read the guidePlanning customer onboarding videos around common questions
Pull the ten most frequent questions from support tickets and kickoff calls, group them by the stage of onboarding where they arise, and make one 60- to 120-second whiteboard video per conceptual question. Screen-record the ‘where do I click’ questions instead, and link both from your help centre and welcome emails.
Read the guideCreating cybersecurity awareness explainers for non-technical staff
Pick one behaviour per video — spotting phishing, using a password manager, approving multi-factor prompts carefully — show a realistic example, give three simple rules and a clear reporting route. Base the advice on recognised guidance such as the NCSC's, keep videos to 60–90 seconds, and have your IT or security team approve the script.
Read the guideRelated sectors
- Marketing & Creative Agencies — Agencies producing product marketing for software clients.
- Financial Services & Insurance — Fintech and insurtech explainers.
- Training & Workplace Learning — Internal enablement and security awareness.
- All sectors · What you can make · Pricing