Writing a 60-Second Script
Give one idea a clear beginning, a useful middle and an ending people can act on.
To write a 60 second video script, choose one audience, one problem and one action. Open with the viewer’s situation, explain the change in a few concrete steps, and close with the next move. A whiteboard explainer video needs words that sound natural aloud and enough space for the pictures to make each point clear.
Decide what the minute is for
Our recommendation is to write the final action first. If the viewer should borrow an item, the script needs to explain borrowing. A history of the organisation, a list of every service and an invitation to volunteer would each introduce another job. Save those ideas for another film.
Write this sentence before the narration: ‘After watching, a first-time visitor will understand how to borrow one item and will check the catalogue.’ It names a person, a learning goal and a next step. You can now judge every line against something more useful than whether the line sounds impressive.
Build the script in six beats
Use the six beats below as an editing framework. Their timings are planning estimates, so read your draft aloud with a timer and adjust the words before generating. A fast read that just fits leaves little room for emphasis, unfamiliar names or a visual transition.
Keep narration separate from scene directions. A note such as ‘draw a drill beside a shelf’ helps you plan the image; the audience should hear the explanation, not the production note.
- 0–10 seconds: show the viewer’s everyday problem.
- 10–20 seconds: introduce the central idea in plain English.
- 20–30 seconds: explain the first practical step.
- 30–40 seconds: explain what happens next.
- 40–50 seconds: resolve a likely question or uncertainty.
- 50–60 seconds: give one specific next action.
A timed 150-word script you can adapt
This original example describes a fictional community borrowing service called NeighbourShelf. The spoken copy is 150 words, excluding time labels. The time marks suggest a 150-word-per-minute rehearsal, not a promise about a generated film’s exact delivery. Replace the service, steps and collection details with your own verified information.
Treat each paragraph as one beat. In a sketch video, the pictures could progress from an unused drill to a shared shelf, a catalogue, a reservation, a collection and a return. Those scene ideas explain the same message as the narration instead of adding a second story.
[0–10 seconds | Problem] You need a drill for one small job, but buying another tool means finding space for something you might only use once this whole year. [10–20 seconds | Idea] NeighbourShelf is a fictional community borrowing service that helps neighbours share useful things, from garden tools to party supplies, through one simple local lending shelf. [20–30 seconds | First step] Start by checking the catalogue for the item you need. Read its description, choose your dates, and send a request to the volunteer team. [30–40 seconds | Next step] When your reservation is confirmed, collect the item at the agreed time. A volunteer explains the handover and records when you plan to bring it back. [40–50 seconds | Reassurance] Before returning it, check that every part is together and tell the team about any problem, so the next neighbour knows what they are borrowing. [50–60 seconds | Action] Think of one thing you need for your next project. Browse the catalogue, find a suitable item, and ask the team about your first collection.
Edit for spoken clarity
Read the script without looking at the scene notes. Mark every place you run out of breath, restart a phrase or need to explain a term. Shorten those sentences first. Our recommendation is to keep the ordinary verb: ‘choose’ usually says more quickly what ‘make a selection’ means.
Then ask someone to hear the script once and explain the process back. If they remember the shared shelf but miss the reservation, give the reservation a clearer sentence. Use their uncertainty to revise the explanation rather than adding a general introduction.
Three common script problems and their fixes
A minute can feel crowded even when the word count looks tidy. Check whether each sentence introduces a new idea or helps the current idea become clearer.
- Too much setup: move the viewer’s problem into the first sentence and cut the company biography.
- A rushed middle: remove a secondary feature, then rehearse the essential steps at a comfortable pace.
- An ending with several requests: choose one action and say exactly where the viewer should begin.
Move the reviewed script into AutoScribble
Paste your narration into AutoScribble, choose 60 seconds, select an orientation and narration voice, and review the script before generating your narrated animated explainer. You can edit, replace or improve the script with AI before rendering. An edit-and-remake after rendering creates another version and uses credits shown before confirmation.
Watch the finished film from beginning to end. Check the opening, names, order of steps and final instruction against your brief. Download the MP4 or use a share link when the film is ready for its audience. The timing framework and example on this page are original editorial guidance, prepared 2026-10-25.
Product details checked
The AutoScribble workflow and settings described here were checked against the product records on 12 September 2026.
Try this with your own idea
New accounts: one free 30-second video with 50 welcome credits. Download included. Longer videos use paid credits.
Free to write and rewrite. Credits are only used when you generate.
Common questions
- How many words should a 60 second video script have?
- Use a timed read to decide, with 150 words as the worked example on this page. A script with names, pauses or unfamiliar ideas may need fewer words to sound comfortable.
- How do I start a 60 second explainer video?
- Start with a specific situation the viewer recognises, then name the idea that helps. A concrete opening such as needing a tool for one job gives the explanation an immediate purpose.
- Should I put scene directions inside my narration?
- Keep scene directions separate from the spoken copy. Match each direction to the line it supports so you can check that the image and narration explain the same point.
- How do I cut a script that runs longer than a minute?
- Remove a secondary point before speeding up the delivery. Then shorten long phrases, read the script aloud again and check that the viewer still has the information needed for the final action.
- Can I edit my AutoScribble script before generating the video?
- Yes. AutoScribble lets you edit, replace or improve the script with AI before rendering, so check the wording and chosen length at that stage.