Guide · Marketing & Creative Agencies · By the AutoScribble Team · Published 22 September 2026
How to turn a client brief into an animated explainer video
Short answer
Capture the brief in five fields — audience, problem, what the client does, proof, and call to action — then give AutoScribble the brief plus the client's website so it can research and write in the client's voice. Share the script for approval before generating, apply the client's brand colours and logo, and send the finished video with a private review link.
Who this guide is for
Agencies, studios and freelancers producing explainers for clients. It's part of our marketing & creative agencies resources.
What you'll need
- Client brief
- Client website
- Brand colours and logo
- Named approver at the client
Step by step
- 1
Tighten the brief
If the brief can't name one audience and one CTA, fix it first.
- 2
Add the client in AutoScribble
Save their website and contacts; brand colours can be picked up from the site.
- 3
Draft from brief and site
Use the brief for direction and the website for facts.
- 4
Script approval
Send the script, not the video. Changes are free at this stage.
- 5
Generate and send
Send to client contacts with a preview of the exact email.
Reusable five-field brief
| Field | Example (fictional physio clinic) |
|---|---|
| Audience | Adults with back or joint pain in [town] |
| Problem | Unsure whether physio will help or what happens first |
| What they do | Assessment, plain-English diagnosis, tailored plan |
| Proof | Chartered physiotherapists (check client's claims) |
| CTA | Book online |
Illustrative example written for this guide.
Copy the AutoScribble prompt
Complete prompt
Write a 60-second landscape whiteboard explainer for our client [client], a [type of business] at [website]. Audience: [audience]. Problem: [problem]. What they do: [what they do]. Proof: [proof — only claims the client can evidence]. Write in the client's first-person 'we' voice, and end with this call to action: [CTA].
Common mistakes
- Skipping script approval
- Using claims the client can't evidence
- Ignoring brand colours
Review before publishing
- Client approved the script
- Claims verified with the client
- Brand colours applied
Questions
Can AutoScribble research the client's website?
Yes. It reads the homepage and relevant pages to draft in the client's voice.