Guide · Financial Services & Insurance · By the AutoScribble Team · Published 22 September 2026
How to explain insurance terminology with animated examples
Short answer
Make one short video per term, built only from your approved policy wording, with one illustrative worked example that's clearly labelled. Keep videos to 45–60 seconds in portrait, avoid describing cover beyond the wording, and route every script through compliance before generating.
Who this guide is for
Insurers, brokers and customer communications teams. It's part of our financial services & insurance resources.
What you'll need
- Approved policy wording or glossary definitions
- An illustrative scenario
- Compliance reviewer
Step by step
- 1
List confusing terms
Use complaint and call-centre data.
- 2
One term per video
Excess, premium, sum insured, no-claims discount.
- 3
Approved wording only
Paste the definition and require the script to stay within it.
- 4
Worked example
A simple claim scenario with labelled illustrative figures.
- 5
Compliance sign-off
Before generating and before publishing.
Illustrative glossary series
| Term | Example scenario | Length |
|---|---|---|
| Excess | £1,000 repair, £250 excess | 60s |
| Premium | Monthly vs annual payment | 45s |
| No-claims discount | Years without claiming reduce premium | 60s |
| Sum insured | Contents cover limit vs value of belongings | 60s |
Illustrative example written for this guide.
Copy the AutoScribble prompt
Complete prompt
Create a 60-second portrait whiteboard video explaining what [term] means for policyholders, using only the approved wording below. Include one illustrative worked example with round numbers, label it as illustrative on screen and in narration, and do not describe any cover beyond what the wording says. [Paste approved wording]
Common mistakes
- Generic definitions that differ from your policy
- Unlabelled figures
- Implying cover that isn't provided
Review before publishing
- Matches approved wording
- Figures labelled
- Compliance approved
Questions
Can videos be used in sales journeys?
Potentially, subject to your financial promotions process. Compliance must approve.
Sources and further reading