Create A Compelling Product Video For
Business & Marketing · English · Landscape · 1 min · whiteboard animation
This business & marketing whiteboard animation was made with AutoScribble — the script was written, every scene hand-drawn and the narration recorded automatically in about 10 minutes. You can make one like it from a single sentence.
Transcript
You see hundreds of ads every single day. How many do you actually remember? They all tend to scream about what their product *does*. But a client just asked for something different: “Create a compelling product video. Highlight its key features, benefits, and unique selling points for general consumers.”
The most important word there isn’t “features.” It’s “compelling.”
A feature is just a spec. A 5,000 milliamp-hour battery. A benefit is the story. A phone that lasts all day, so you never miss that perfect shot. And the unique selling point? That’s what makes your story better. Maybe it’s the only phone that charges in ten minutes.
You’re not talking to engineers; you’re talking to people. People with problems to solve and lives to improve. They don’t care about the jargon; they care about the feeling. So don't sell the product. Sell the outcome. Make the customer the hero of the story. Your product is just the tool that helps them save their day.