Fast-paced 60-second animated sketch video titled: “HOW AMAZON MAKES
Business & Marketing · English · Portrait · 1 min · whiteboard animation · by @hinasarwat
This business & marketing whiteboard animation was made with AutoScribble — the script was written, every scene hand-drawn and the narration recorded automatically in about 10 minutes. You can make one like it from a single sentence.
Transcript
Amazon delivers millions of packages for free. So how on earth does that make money? First, delivery isn't really free.
Prime subscriptions bring in recurring revenue, whether members order one parcel or twenty. But here's where it gets clever. When delivery feels free, you're less worried about adding another item to your basket.
A seven-pound charger? Click. Some batteries?
Click. Something you probably didn't need? Click.
More frequent purchases give Amazon more opportunities to earn from purchases and services. Its vast fulfilment and delivery network is designed to move huge numbers of parcels efficiently. So free delivery isn't just a perk.
It's a reason to join Prime, return and buy again. Amazon isn't giving delivery away for nothing. It's helping turn occasional shoppers into repeat customers. Follow Hina Sketches for more business secrets.