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Attention Isn't Profit

Business & Marketing · English · Landscape · 30 sec · whiteboard animation

This business & marketing whiteboard animation was made with AutoScribble — the script was written, every scene hand-drawn and the narration recorded automatically in about 10 minutes. You can make one like it from a single sentence.

Transcript

An offer can make shoppers stop and look. But getting their attention isn't the same as making a profit. A discount or free gift might tempt them to buy. What matters is how much you keep once you've covered your costs. Before your next promotion, ask two questions. Will it make money for the business, and what will bring those customers back?

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