Guide · Charities & Nonprofits · By the AutoScribble Team · Published 22 September 2026
How to turn a charity impact report into an animated explainer
Short answer
Pick the single most important change your charity made this year, paste that section of your impact report into AutoScribble, and ask for a 60- to 90-second story that moves from problem to action to change, using only your verified figures. Check the tone is dignified, add a thank-you and one clear next step, and share it in portrait on social media and in supporter emails.
Who this guide is for
Fundraising, supporter-care and communications teams. It's part of our charities & nonprofits resources.
What you'll need
- The impact report section
- Verified figures and their source
- Donation or action link
Step by step
- 1
One change, not everything
Lead with the outcome supporters care about most.
- 2
Problem → action → change
A simple story arc keeps attention.
- 3
Exact figures only
Don't round up or generalise.
- 4
Dignity
Show people as capable, not pitiable. Use composite, anonymised stories.
- 5
Thank and ask
Thank supporters and offer one next step.
Illustrative story arc (placeholder figures)
| Beat | Drawing | Narration |
|---|---|---|
| Problem | A young person alone at a bus stop | Many young people leaving care have nobody to call when things go wrong. |
| Action | A mentor and young person over coffee | This year, our volunteer mentors met [X] young people every week. |
| Change | The young person holding keys to a flat | [Y]% moved into stable homes. (Replace with your verified figure.) |
| Thanks and ask | A heart and a link | Thank you. Could you help us reach one more? |
Illustrative example written for this guide.
Copy the AutoScribble prompt
Complete prompt
Turn the impact report section below into a 90-second portrait whiteboard video for our supporters. Use only the figures in the text, exactly as written. Tell it as a short story from problem to action to change, keep a warm and dignified tone, use anonymised characters, and end with a thank-you and a link to [page]. [Paste report section]
Common mistakes
- Trying to cover the whole report
- Rounded or unsourced figures
- Pity-based imagery
Review before publishing
- Figures match the report
- Tone is dignified
- No identifiable beneficiaries
- Clear next step
Questions
Can we use this in trust applications?
Yes — a short video can accompany written applications where funders accept them.
Sources and further reading