Guide · Charities & Nonprofits · By the AutoScribble Team · Published 22 September 2026

Writing an animated public-awareness campaign script

Who this guide is for

Campaign, policy and communications teams in charities and public bodies. It's part of our charities & nonprofits resources.

What you'll need

• Campaign brief
• One verified fact with its source
• The single action you want

Step by step

1. 1

   Hook in five seconds

   A question or everyday moment the viewer recognises.

2. 2

   One fact

   Verified, sourced and simple.

3. 3

   One action

   Sign, share, check, book — just one.

4. 4

   Plain language

   Test on someone outside the sector.

5. 5

   Cite the source

   Put the source beside the video on your page.

Illustrative 60-second script: stroke awareness

Hook — A family at dinner; one person's face drooping slightly.
“Would you know the signs of a stroke?”

Fact — The letters F, A, S, T drawn one by one.
“The NHS uses FAST: Face, Arms, Speech, Time.”

Action — A phone dialling 999.
“If you see any of these signs, call 999 straight away.”

More — A web address.
“Learn the signs at nhs.uk.”

Illustrative; based on the NHS FAST message.

Copy the AutoScribble prompt

Write and animate a 60-second portrait whiteboard awareness video about [issue] for the general public. Open with a hook that makes it personal, include this one verified fact: [fact, with source], ask viewers to take this one action: [action], and end with where to find out more: [link]. Plain language, no jargon.

Questions