Public engagement
Create a public health campaign explainer video
Create a public health campaign explainer from your approved messages with AutoScribble. Paste the brief, define the audience and choose one communication goal. Build a short story that explains the message and ends with the next step your campaign provides, then review the script before generating a video for your chosen channel.
Audience: Public engagement and health charity teams
Edit your script before generating the video.
Adapt this starter prompt
Create a 120-second, 16:9 public health campaign explainer for [audience]. Use only the campaign brief below. Open with the question or situation stated in our source, explain one main message and close with this campaign action: [action]. Use clear, respectful language and simple visual scenes. Keep statistics, dates and qualifications exactly within the supplied information; do not invent evidence, testimonials or health promises. Avoid fear-based additions. Make the final information route readable and retain the campaign’s stated scope. [Paste your source material here]
A campaign video needs an editorial decision before it needs an animation: what should this audience understand or do after watching? Put that objective at the top of your source brief. A single message with a clear next step is easier to develop than a video trying to introduce an entire campaign at once.
Write a message, audience and action brief
Use three short lines to define the intended viewer, the point the campaign wants to explain and the action already stated in your material. Add supporting wording beneath them. If you cannot identify one main action, choose a narrower video brief. This gives every scene a purpose and helps you remove unrelated campaign background.
Open with the real communication problem
Start with a question or situation your source addresses, without manufacturing an alarming statistic or a dramatic personal story. Use the next scenes to explain the approved message. Keep any evidence statements in their supplied form and preserve relevant dates or limits. Your campaign’s own language should determine the strength of the claim.
Choose the format for the destination
For a short social version, brief a 60-second, 9:16 video around one message. For a fuller website explainer, a 120-second, 16:9 version can give more room for context. Check each script independently; shortening a campaign should not remove a condition that changes its meaning. Keep the final action easy to recognise.
Illustrative storyboard
A possible scene sequence
A short campaign story moves from one audience question to one supplied action.
- Scene 1
Visual
A question card aimed at the named audience.
Narration
Our campaign starts with this question: [source question].
- Scene 2
Visual
A simple scene representing the source’s situation.
Narration
Here is the point our campaign wants to explain.
- Scene 3
Visual
One key message fills the screen.
Narration
[Approved campaign message.]
- Scene 4
Visual
A clear action card with the supplied destination.
Narration
Find out more or take part at [campaign route].
Example storyboard; your generated video will vary.
Questions
- Can I make both a website and a social video?
- Yes. Write a fuller website brief and a narrower social brief from the same material. Review both so the short version retains the message’s necessary context.
- Should I lead with a statistic?
- Only if your campaign source supplies a relevant statistic and its context. A clear question or situation can introduce the message without adding unsupported numbers.
- Can AutoScribble publish the video to our social accounts?
- This workflow produces a video you can download. Upload it through your usual publishing process; direct social publishing is not part of the promise on this page.
Review the generated wording and visuals before using your video. See pricing and credits.