Explainer video buying guides
What things actually cost, what to ask before you buy, and where the money quietly goes. Every market figure carries its source and the date we checked it, and anything that is our opinion is labelled as our judgement.
Looking for tool-by-tool detail instead? See every comparison or what AutoScribble costs.
Deleting your AutoScribble account
How to delete your AutoScribble account and videos, what is removed straight away, and what we have to keep by law.
Approvals, comments and changes without the email thread
How agencies run video approvals: sending a client link, collecting comments and change requests, tracking each one to completion, and keeping an audit trail.
Cold outreach that works: send the finished video, not the pitch
How agencies win cold clients by producing an explainer video before the pitch, sending it as a watermarked preview, and letting the prospect buy it in one click.
Getting more agency clients with a video they did not ask for
How marketing agencies win new clients by sending an unrequested sample explainer video: who to target, what to say, and how to turn one watch into a retainer conversation.
How to price explainer videos so the margin survives
A pricing guide for agencies selling animated explainer video: three-tier packaging, what to charge for revisions and rush jobs, retainer structures and the mistakes that destroy margin.
Video as a new agency revenue stream: the actual numbers
The real economics of selling animated explainer video from a marketing agency: production cost per video, realistic sale prices, margin, and monthly worked examples at three volumes.
How to add explainer video to your agency service list
A practical guide to adding animated explainer video to an agency service list: how to package it, produce it, brand it for the client and deliver it without hiring anyone.
Starting a video side business from nothing
How freelancers and small agencies start an explainer video business with no equipment: setup, first ten prospects, pricing, and getting paid.
Five video services your existing clients will buy
Five animated video services agencies can sell to existing retainer clients: onboarding, product explainer, FAQ, launch and case-study videos, with briefs and pricing.
White-label video production: your name on the work
How agencies deliver white-label animated explainer videos: client brand colours, logos and fonts in the film, agency branding on approval pages and emails.
Replacing part of an agency retainer with a tool
Replace agency video work selectively with AI video. Use this split-the-work guide to protect strategy while streamlining repeatable explainers.
Budgeting for Your First Explainer
An explainer video budget sheet you can copy, with 2026 figures and the lines first-timers forget: script time, revisions, rights and review hours.
The complete buying guide to explainer video
Use this explainer video buying guide to define your brief, compare production routes, check rights and budget, then choose a useful pilot.
Picking a Narration Voice That Fits
Learn how to choose a voiceover voice with an audience-and-tone matching table, sample lines and a practical method for reviewing narration clearly.
Choosing Portrait or Landscape Before You Write
Choose portrait or landscape video before writing, with one message adapted for portrait, landscape and square plus a practical composition checklist.
How to Choose Whiteboard Animation Software
How to choose whiteboard animation software: a seven-question scorecard covering export, licence, revisions, length limits and the real cost of a first video.
Eight Things That Go Wrong With a First Video
Avoid explainer video mistakes with eight before-and-after script fixes, a clear review order and a practical checklist for your first narrated film.
The Hidden Cost of Revisions
What three rounds of changes really cost on an explainer video, priced across agency, freelance, canvas software and generated video, with sources and dates.
Cost per view: a fairer way to judge video spend
Calculate video cost per view with production and distribution included. Three worked examples show how to compare campaigns fairly.
Credits, Minutes and What You Are Buying
Video credits vs minutes explained: a conversion table, the real cost per credit on every plan and pack, and a worked month on each AutoScribble plan.
Cutting a Script Down Without Losing the Point
Learn how to shorten a video script with one worked example cut from 240 words to 150 and 80, plus a checklist that protects the main point.
What an Explainer Video Really Costs
How much does an explainer video cost? Sourced 2026 price bands for agency, freelance, software and generated routes, with the date each figure was checked.
The Pre-Render Checklist
Use a video checklist before publishing, starting with twelve checks before rendering: script accuracy, narration, visuals, settings and the next step.
What you can get done on free credits
A free explainer video trial should let you judge the finished result. See what AutoScribble’s 50 welcome credits make and how to use them well.
What to Do When You Do Not Know What to Say
Find video ideas for your business with twenty prompts and a five-minute brief exercise that turns one useful question into a clear starting point.
Getting Useful Feedback on a Draft
Learn how to get feedback on video with three focused reviewer questions, a copyable request and a method for turning comments into useful revisions.
The costs video tools do not advertise
Hidden costs of video software often come from production time, revisions, licences and recurring plans. Use seven example costs to compare tools.
How Many Videos Does a Small Business Actually Need?
How many videos does a business need? A twelve-month plan with counts by purpose, costed in credits and pounds, from flagship explainer to answer videos.
Explaining Without Jargon
Learn how to avoid jargon in writing with practical word swaps, a rewritten technical paragraph and a clear review process for explainer scripts.
How to Make Your First Explainer Video
Learn how to make an explainer video with a complete example brief, script and settings, plus a practical checklist for reviewing your first film.
Naming and Describing Your Video
Learn how to title a video with a clear formula, ten worked examples by platform and a description template that helps viewers choose the right video.
Getting the Pace of Your Narration Right
Measure video narration pace in words per minute with simple maths and three read-aloud tests, then fit a clear script to your chosen video length.
Why One Video Should Explain One Thing
Decide how many topics belong in one video. See a crowded script become three focused films, each with one audience question, example and next step.
Planning What Appears on Screen
Learn how to plan video scenes with a complete 60-second example. Match each narration line to a clear visual and review the plan before rendering.
A procurement checklist for video software
Use this video software procurement checklist to compare price, rights, privacy, accessibility, support and workflow before approving a tool.
Watching Your Own Video Properly
Learn how to review a video draft with three focused passes for meaning, narration and visuals, plus a clear way to turn observations into revisions.
Who owns the video you generate?
Who owns an AI-generated video depends on the service terms and the material used. Read AutoScribble’s published wording and questions to ask.
Make It Yourself or Commission It?
Should you make or buy an explainer video? A decision tree on stakes, volume, timeline and in-house skill, with dated 2026 costs for both routes.
Storyboarding Without Being Able to Draw
Learn how to storyboard a video with a words-only template and completed example. Plan narration, visuals and transitions before making your explainer.
The Structure Almost Every Good Explainer Uses
Use a clear explainer video structure with five practical beats, a finished example and a review checklist for your next whiteboard video.
Subscription or Pay As You Go?
Video software subscription vs one-off credits: where the break-even point sits, with three usage patterns priced from live AutoScribble records.
Turning a Vague Idea Into a Brief That Works
Learn how to write a video brief with a copyable template and weak-to-strong example that defines your audience, message, evidence and next action.
When it is worth moving to a plan
When to upgrade a video subscription depends on actual monthly output. Compare packs with plans using AutoScribble’s UK prices and credit allowance.
Startup video budgets that do not waste runway
Plan a startup video marketing budget around runway, learning and reuse. This staged framework funds the next useful test without guesswork.
Making Video When You Hate Being Filmed
Learn how to make videos without being on camera using a simple first-post plan, four copyable briefs and a calm review process before you share.
Why Video Length Drives the Price
Why explainer video length drives cost: price per second at 30, 60 and 120 seconds, how many words each length holds and what each one can cover.
Working Out Whether an Explainer Video Pays for Itself
Explainer video ROI in three numbers: traffic, conversion lift and value per conversion. A payback model you can fill in, with where to find each figure.
What to Leave Out of an Explainer
Decide what to include in an explainer video with a six-item cut list, before-and-after examples and a practical check for keeping essential details.
When a video is the wrong answer
Learn when not to use video marketing, and when a page, diagram or conversation will serve the audience better. Use five practical tests first.
Writing a Two-Minute Explainer Without Losing People
Write a 2 minute video script with a timed example, an attention curve and practical cut points. Turn one clear idea into a useful explainer.
Writing a 30-Second Script That Still Says Something
Write a 30 second video script with three original examples under 80 words, a simple editing method and a clear next action for your audience.
Writing a 60-Second Script
Learn how to write a 60 second video script with a timed 150-word example, a practical structure and editing checks for your first explainer.
Ending a Video So People Actually Do Something
Use ten video call to action examples matched to real goals. Write a clear closing line, avoid vague requests and give viewers one useful next step.
Openings That Stop People Scrolling
Explore twelve video hook ideas, learn why each opening can work and when it fails, then choose a clear first line for your explainer video.
Writing for the Ear, Not the Page
Learn how to write a conversational script with ten before-and-after examples. Make your explainer narration clear, natural and easy to follow by ear.
Privacy Policy
How AutoScribble collects, uses and protects your information when you create narrated animated whiteboard explainer videos.
Terms of Use
The agreement between you and AutoScribble: your account, credits, refunds, who owns the videos you make and how to use them commercially.